When you apply, it glides on quite smoothly, however it catches in any creases in your lips and builds up. Because of this, you end up with very uneven colour across your lips. The colour is also quite pale, so if too much builds up it just looks like you have white blobs spotted across your lips. If you smush your lips around, eventually it will spread out, however if you're like me, you just expect it to go on nicely in the first place.
The best way to solve this problem is to apply a light lip balm beforehand, so that it fills up the little creases and allows the 'Pearl and Shine' to work its magic properly.
When given the chance, it really is quite magical, and you end up with lovely, shimmery pink lips. On some people the colour can be a little too pale for their liking, however I didn't have a problem with it.
It can seem to be quite drying on your lips at times, so if you are looking for a lip balm for moisture, this wouldn't be your best choice, however I do think it gives some kind of moisture.
I think you would want to treat this one as more of a lipstick (for colour) rather than as a lip balm (for moisture)
I would give it 6/7 out of 10.
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