I wasn't really all that sure of what I was getting...I knew it was an eyeliner from Urban Decay but I hadn't actually heard of the Ink for eyes eyeliner. You can imagine what I thought when it arrived - it is just so beautiful.
The packaging is incredible, both the box and the actual product. You can see that the box is a rich purple with vibrant blue and green metallic on the peacock. It's a work of art in itself. On the eyeliner it is a black outline on the silver plastic, and though it isn't perhaps as eye catching, I think it is still incredible.
The shape of the product itself is highly unusual, but amazing! Usually gel eyeliners are in circular little tubs, however this is in an elongated rectangle type shape with the top flipping up on a hinge to reveal the product, a double sided brush and a mirror. It's perfect. The only complaint I could make about this is that the shape of the mirror (being long and skinny) is a little bit useless for anything other than eyeliner.
I LOVE the brush, though the only eyeliner brush I had prior to this one was the brush supplied with the Maybelline gel liner (which I really liked too). It is so thin and angled and allows for the easiest application. I like my liner to be thin and subtle most of the time, and due to the precision that can be achieved using the Urban Decay brush it suits me well. The sponge on the other end, used for smudging, is not something that I really use though I imagine others would find it incredibly useful.
The eyeliner itself is in the shade Demolition, a dark brown without any shimmer or glitter. I find that it is quite creamy and therefor easy to apply but does not smudge or transfer throughout the day. It is very pigmented though it can be difficult to achieve the opacity you might expect when you are applying it to the lashline on the super thin brush. It lasts all day on my eyes with ease.
I have been using this non stop and it seems as though I have only made the tiniest dent in the product. I get the impression that this will last for a very long time.
For my first taste of Urban Decay, I am really impressed. I couldn't find this on their website so I have no idea how much it costs, but I imagine for Australians it wouldn't be cheap. I think the Maybelline gel liner (which I also have in brown) is pretty much the same, but the Urban Decay packaging trumps every other product I have ever seen.
I give this product 9 out of 10.